New Edge of AR Technology for Real Estate Scaled Models

Apr 8, 2022

As a real estate developer, staying ahead in the competitive landscape is crucial. Embracing cutting-edge technologies like Augmented Reality (AR) can greatly enhance your sales and marketing strategies. AR technology allows users to experience an interactive and immersive digital environment, superimposed on the real world.

In this article, we'll explore the benefits of using AR technology with property scaled models, and how it can increase sales, marketing advantages, and accessibility for your real estate developments.

AR Technology and Real Estate Scaled Models

Using AR technology in conjunction with real estate scaled models creates an engaging and interactive experience for potential buyers. It provides a realistic representation of a property, while allowing real-time changes to be made to the model. This helps to communicate essential information, catalyzing the sales process.

Boost Sales with AR Technology

Combining AR technology with your sales kit and property scaled models can lead to impressive results. An immersive sales process using AR keeps clients engaged and helps them visualize their investment better. This increased user engagement leads to a higher probability of sales closure.

For example, a case study on AR technology in real estate showcased how storytelling and sales techniques, coupled with immersive AR experiences, could lead to a 29% increase in sales velocity.

Marketing Advantages

AR technology empowers you to create engaging content quickly and easily. With scaled property models, you can create virtual walkthroughs and demos, showcasing your projects from different perspectives. This allows for more effective social media marketing and amplification of your property's availability for purchase.

Moreover, with the advent of WebAR technology, potential clients can access your AR models without downloading any additional apps. This seamless experience results in increased accessibility, leading to better marketing outcomes.

Case Studies

Here are some real-world examples of how real estate developers have embraced AR technology for growth:

  • Immersive Sales Process: A US-based development company used AR technology to create an immersive experience of their luxury apartments. This helped clients visualize living in the space, resulting in faster sales conversions.

  • Storytelling and Sales: A European developer used AR technology to showcase the unique features of their mixed-use project through a virtual walkthrough. This storytelling approach helped them differentiate their property from competitors and secure higher sales.

  • Easy Content Creation: By integrating AR technology with property scaled models, a Japanese real estate developer created virtual walkthroughs to provide clients with a realistic experience. The easily created content was then used for marketing campaigns, leading to increased interest and sales.

Embrace the Future of Real Estate

With the ever-evolving AR technology and its seamless integration with the real estate sector, developers must harness its potential to create immersive and interactive experiences for clients.

Are you ready to explore the new edge of AR technology for your real estate business? Explore how AR technology can be linked with your existing sales showroom, and transform the way you showcase your property developments. Stand out in the market and empower your real estate projects with the power of Augmented Reality!

Unlock the potential of AR for your business