The Potential of Augmented Reality for Your Business
May 1, 2023
Augmented Reality (AR) has been around for a while, but it's only recently become more accessible. Thanks to software and hardware improvements, we are living in a major shift from looking at 2D content to 3D content. The availability of development SDKs from different companies and hardware improvements, including technologies like LIDARs and positioning tracking, have made it possible to leverage sensors on devices and make content integration easier than ever before.
But what potential does AR hold for your business? The ability of AR technology to overlay content on real physical objects with precision opens new horizons. With its connectivity to your existing business processes, AR can open new ways to improve what you have. The key factor is the experience of the user who will be interacting with 3D content. It's not a one-directional content but a two-way communication.
How can you identify features that can be integrated into your products or services? There are numerous ways AR can be helpful. We have prepared a full page dedicated to different tracking techniques to get you inspired. Visit Discover AR.
As AR has progressed, so have the tools and engines. As a result, there are multiple ways to approach your strategy towards building the right content for your business. You can find the right tools to integrate AR strategy by allocating resources within your own organization or connecting with companies or freelancers to accelerate your growth. Whichever approach you choose, you need to consider the cost. Building AR involves some knowledge and resources, starting from Content Strategy, 3D designers, UI/UX designers who understand 3D, developers, and content managers. These all add up in cost, and decisions need to be made.
Your AR strategy is not an exercise that will happen once; it's a journey that will have different tools as you grow your understanding. It will have different strategies when you're analyzing the data, different talent that will fit more precisely with your needs, creative approaches that will fit your goals. All these will add up into an effective unit to help you be established as a leader of innovation and get yourself into the new future where your business will be in parallel universe and keep pace with your competitors.